Business research in China
A multinational company made various attempts to set up a JV in China with different Chinese partners in different locations in China at different times, but all attempts failed. Before making a next attempt, the company requested our services to execute research on possible causes of past failures.
We used a combination of researching documents (contracts, meeting reports, email communication, …) in English and Chinese and interviews in Europe and in China with people who had been involved in previous attempts.
When we presented our report, the head of the business unit was positively surprised with the added value of our services. Our report helped the business unit to talk to the board of directors and influence their decisions concerning actions to take in China. He commented on the fact that our services not only help them to understand what went wrong in the past, but also what is going on with current customers in China.